SALUD TO SUMMER
ROLE
Art Director
TEAM
Eric Baskauskas, Jeff Minton, Bailey Armstrong
A series of limited-edition collabs to engage with Modelo’s diverse fans.
Modelo geared up for a summer of highly-curated giveaways via #ModeloTime Drops. Each item meticulously designed to bring the spirit of summer directly to the consumer. The drops set to release every Friday throughout the summer, providing fans with something to look forward to each week. The giveaways featured limited-edition collabs with leading brands and celebrities, including skate gear, tech, eyewear, custom-designed threads and more. To tease the weekly drops we created a microsite and partnered with media powerhouse Hypebeast to generate buzz all season long.
Created various touchpoints through point-of-sale visuals and displays, both on-premises and off-premises work, and digital we set out to make a summer of excitement. Working with an illustrator, and photographer to give life to this program. We created a full campaign celebrating summer and your #ModeloTime.
DÍA DE LOS MUERTOS
ROLE
Art Director
TEAM
Eric Baskauskas, Diana Panek
We partnered with Mister Cartoon to honor Día de los Muertos. We created special LTO cans of Modelo Especial and Negra featuring the designs. His artwork also transformed in retail, on-prem, and off-prem spaces. Creating vibrant celebration of the cultural tradition. The collaborating brought unique fustion of art and heritage to fans across the country.
INTERNATIONAL
SOCCER
ROLE
Art Director
TEAM
Eric Baskauskas
Modelo celebrates fans with a fighting spirit, including those passionate about soccer. In this work, we created both on and off-premise elements, featuring a custom jersey and ball set.. The perfect combo for fans who live and breathe the spirited world of soccer.
