WHEN YOU GO YOU KNOW
ROLE
Art Director
TEAM
Marcus Kawakami, Gaba González Marra, Mary Adam, Ivana Gatica
Chicago has more than you could ever imagine and more than you could ever do. You know that a single meal can change your tastebuds forever. That water can fill up an entire weekend. And that a skyline can change every time you see it. You know that not all art is kept in museums. That 77 neighborhoods can make you feel like you’re traveling the world. And that you can stay in one seat and still be moved. When You Go You Know.
Our objective with the new campaign was to drive growth in overnight visits by creating a meaningful brand idea through OLV, CTV, digital display banners, paid social, audio, and OOH by showcasing how Chicago is a city that constantly transforms itself with experiences that will transform you.
BEST BIG CITY
Chicago has been voted Best Big City by Conde Nast Traveler Readers for over 7 years. We thought this deserved a little celebration. We created a multitude of units that were displayed across, Vogue, The New York Times, Conde Nast Traveler, Chicago media, digital, OOH, and a couple of billboards in Times Square.
MORE EXECUTIONS
As part of our scope, we produced numerous other assets for social, digital display, OOH and other related marketing materials for various events organized by Choose Chicago. These events included Theatre Week, Restaurant Week, DCASE showcase, and much more. All of which align with the brand identity, look and feel, and overarching campaign strategy.
