NBA star Stephen Curry teamed up with former First Lady Michelle Obama’s PLEZi Nutrition to launch PLEZi Hydration—a better-for-you sports drink made to fuel the next generation. Each bottle is packed with 2x the electrolytes, 7x the potassium, and a full daily dose of Vitamin C.

From fast-turn concepting to final delivery, I helped lead the charge across every stage—collaborating with an incredible team to develop the creative platform, write scripts, build shot lists, assemble a top-notch production crew, cast influencers, overseeing edits (and yes, plenty of re-edits), and ensuring everything landed with the right energy and impact.