During the pandemic, consumers were unable to actively participate in the celebration of Cinco de Mayo, causing them to miss out or join in last minute. Recognizing this missed opportunity, we took it upon ourselves to bring the Cinco spirit directly to consumers.

In collaboration with Old El Paso and Postmates, we developed the Cinco Party Park. This all-inclusive package was carefully curated with festive merch, recipes, a piñata, papel picado, and drink accessories.

To further maximize he impact we utilized our in-store and on-premises assets to encourage consumers to purchase Corona and fully embrace the celebration.

Our goal was simple: ensure that consumers not only felt the joy of Cinco de Mayo, but also had everything they needed delivered directly to them to create memorable moments.